Brightside Dental,
October 2026
41 new patients, 26 of them from Google: 15 at no ad cost and 11 from the ads. Collections $160,200, overhead 62%, the best since March. Two things to fix: 38 overdue recalls and Monday-morning phones.
Published Nov 2, 2026 · Written by your account lead and the bookkeeper · covers Oct 1, 2026 to Oct 31, 2026, compared with September 2026.
The six numbers
October in six figures
The same figures as the top of your dashboard, frozen on the day the books closed. Each one is explained on the dashboard tile it comes from.
Marketing
What it cost, what it brought
You spent $2,750 on Google search and got 11 new patients, $250 each. Emergency patients cost $183 and about half stay on; Invisalign cases cost $327 against a case worth $4,500 to $6,000. The recall and review systems you already pay for booked 67 cleanings and brought 19 Google reviews for no ad money.
| Campaign | Spend | Result | Cost per result |
|---|---|---|---|
| Emergency dentist, Queens Google Search · Live since Aug 4 | $1,460 | 8 new patients | $183 |
| Invisalign Google Search · Live since Sep 1 | $980 | 3 cases started | $327 |
| Whitening special Google Search · Paused Oct 14 · no patients | $310 | 0 new patients | — |
| Recall and review systems NexHealth · Mailchimp · Always on · next text wave Nov 5 | $0 | 67 cleanings booked | $0 |
| Total | $2,750 | 11 new patients | $250 |
Every campaign, its ads as people see them, and the rules it runs under are on the Marketing tab.
Questions about this report
Ask the person
who wrote it.
Reply to the email this report came with, or write to us. We answer within one working day, and anything you want changed on the dashboard changes the same week.