Meridian Law,
October 2026

The naturalization explainer video went out on Oct 7 and immigration enquiries rose 41% in the weeks after it; it has been watched 6,300 times and is now the most-watched thing on the Business Profile. Local Services Ads kept bringing immigration leads at about $103 each, 88% of them answered within 15 minutes. Nine LinkedIn posts in the referral series brought six enquiries from attorneys at other firms, three of whom sent clients who retained. The closing-attorney search ads were paused on Oct 18 after six weeks without a consultation. Monday consultations are still missed more than any other day; a reminder text the morning of the appointment went live on Oct 22, and we will know by mid-November whether it worked.

What we are doing next

1. 1Put the estate-planning landing page live and point the search ads at it; it grows the part of the firm that does not depend on Washington.
2. 2Film the green-card explainer on Tuesday, Nov 10: ninety minutes at the office, one attorney on camera.
3. 3Send statements to the two invoices past 90 days ($8,900) this week rather than wait for the adjourned closing dates.

Fees billed were $272,000 and $255,000 was collected, a 94% collection rate; collections passed the month's $166,000 of overhead on Oct 20, a day earlier than September, leaving $89,000 before partner draws. The operating and trust accounts reconcile to the dollar. Receivables are $98,200, down from $109,000; $31,400 is over 60 days and two invoices, $8,900 together, are past 90 and tied to adjourned closings. Hours recorded but not billed are the largest leak on the Finance tab: 101 hours, about $35,000 at the blended rate.

The three leaks to plug first

All 7 leaks, with the arithmetic behind each, are on the Finance tab.

The estate-planning landing page goes live the day an attorney approves it and the search ads point to it the same day. The green-card explainer films on Nov 10 and the November newsletter sends on Nov 12, both waiting on approval. Statements go to the two 90-day invoices this week. The Monday-consultation, review-request, January real-estate and fee-range questions are yours for the Friday call.

Waiting for your yes

• By Nov 4Estate-planning landing page · Every page and ad is approved and retained by an attorney before it is published.
• By Nov 4Claim check: the fee range on the estate page · Fee statements must be accurate, retained and approved by an attorney.
• By Nov 7Green-card explainer script · Scripts are approved by an attorney before filming; nothing is advice to a specific person.
• By Nov 10November newsletter · Every email to past clients is approved by an attorney first.
• By Nov 10Estate-planning ads: add Brooklyn Heights, Park Slope, Cobble Hill · New areas are approved before they are built.
• By Nov 14Local Services: $4,000 from Nov 16 · Any budget change above 10% of the month's plan.

Approve or ask for changes →